Please type your question or key words below
 Help

Corporate  -  Management Team  -  Technology  -  News  -  Jobs  -  Contact Us

About Lexxe

News and Press

Clusty, Lexxe, Qube will have an Impact on Google's Market Share

Date: August 7th, 2006

Following his recent article "Search 2.0 vs Traditional Search" at ReadWriteWeb.Com, world leading Internet business and technology writer Richard MacManus [see picture above] mentioned Lexxe again in an article, published an article entitled "Can Google be as dominant in search, as Microsoft is on the desktop?" published on ZDNet Blogs, August 4th, 2006.

Richard MacManus described Lexxe as one of those new search engines that "will have an impact, over time, on Google's market share".

The full article is as follows (we highlighted the part where Lexxe was mentioned in bold and italics):


August 4, 2006

Can Google be as dominant in search, as Microsoft is on the desktop?

Posted by Richard MacManus @ 12:48 am

The latest Hitwise stats show that Google has broken the 60% mark in search engine market share. Hitwise data has Google at 60.2%, Yahoo at 22.5% and MSN at 11.8%. Gigaom.com asks, in relation to that:

"…this begs the question: When it comes to search can Google get as big as Microsoft is in the desktop?"

I think there are key differences in the search market compared to the desktop one, but it is a fair question Google's dominance in search won't ever reach monopolistic levels when you consider that the Web is the main development platform nowadays - usurping the desktop. So on those terms you could say that Microsoft's dominance has also been usurped, by Google. 

Also there is a lot of leverage to be had in being the dominant search engine - particularly in online advertising, but also in terms of promoting its other Internet properties (i.e. being a type of portal). So far Google has executed extremely well on the former (advertising), not so well on the latter (portal). In that respect I question whether Google can ever get to the 90%+ mark as the dominant search engine. As more and more people use Windows Live services (still a big 'if', I'll grant you), then Microsoft should see some of that translate to higher search engine market share. That is part of their Windows Live strategy - to convert web app users over to the new Windows Live search engine.

Also, I think the rise of search 2.0 engines (aka social search) will probably affect Google's market share in the search engine space - not for a few years probably and I don't think Google's position as number 1 will be threatened. But I do think the popularity of search solutions such as Clusty, Lexxe, Qube will have an impact, over time, on Google's market share.

So I have to say that no, Google's dominance in search won't ever reach the 'monopolistic' levels of dominance that Microsoft has historically enjoyed on the desktop. That's probably a good thing, because search is definitely a market that thrives on innovation. There's a lot more improvement to be made yet in search, so having a 90%+ dominant search engine would throttle that innovation.

[Original Source: "Can Google be as dominant in search, as Microsoft is on the desktop?" published on ZDNet Blogs]  

 

 

About Lexxe   -  Investors  -  Terms of Use