About Lexxe
News and Press
<Partially translated>
A misuse of Google's incredible pools of data can't be ruled out. This could mean the end of Google, because without the trust of its users it will soon be out of the game. "manager-magazin.de"
presents quotes from the book "The Google Empire" by Lars Reppesgaard.
The fact that Microsoft, in spring and summer of 2008, failed in its attempt to take over Yahoo, played in to Google's hands. The two largest competitors of Google struggled against each other, instead of together becoming a powerful number two in the search and advertising markets. The management of Yahoo preferred to cooperate with Google in online advertising, instead of allowing the unloved monopolist from the northeast to take it over. Obviously the most important thing for the smart guys from Silicon Valley was to show Bill Gates and Steve Ballmer their limits.
Similarly in the market for pure search engines there is no serious competitor to be seen, although there are some technically and conceptually interesting approaches to search outside of Google. Semantic search, which is thought by some experts to be the underlying principle of the next generation search engines, has already been brought to reality by its first providers. With the Australian search engine Lexxe.com you can ask complete questions. The search software understands the question and does not simply search for keywords in an index.
......
Original in German: Das Google-Imperium - Aufstieg oder Niedergang?
|
